Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our Vision: To build on our legend and lead the industry through innovation, evolution and emotion. Our Mission: More than building machines, we stand for the timeless pursuit of adventure and freedom of spirit. Since 1903, Harley-Davidson has been shaping motorcycle culture with a growing line of progressive, distinctive and customizable motorcycles, riding experiences and extraordinary motorcycle parts, accessories and (motorcycle) apparel