Serious ...
We cherish our reputation for reliability. When it comes to engines, we are very serious. But that doesn't mean we don't understand what our products should guarantee: The experience of pleasure by the rider.
....about fun.
How people have fun with their bikes is different for everyone. Some dare to overtake on the track, hanging flat in a fast turn ... many others like to open their sights during a day of touring. Fun, enjoyment, whatever you want to call it, it is experienced differently by everyone. But there is only one way to do it, with 100% confidence.