Utrecht, February 13, 2025 - From Thursday, February 20 through Sunday, February 23, 2025, the 39th edition of MOTORbeurs Utrecht will take place. This year MOTORbeurs Utrecht, organized by Royal Jaarbeurs, offers a record number of dealers, motorcycle brands with firsts and a huge range of both new and used motorcycles. In addition, Jaarbeurs is proud to share that RAI Vereniging's All Brands United collective has grown from 2024. This year there are 16 importers with 26 brands present.
"The All Brands United collective is a great initiative that highlights the power of collaboration. We are delighted that this collective continues to grow and that we can welcome even more motorcycle brands and true firsts, most of which will be seen for the first time in the Benelux, to the show," said Rachel Jankowsky, MOTORbeurs Utrecht exhibition manager.
Spectacular opening largest motorcycle event in the Netherlands
In cooperation with All Brands United, this year the importer hall of MOTORbeurs Utrecht will experience a spectacular opening where motorcycles, a light show and sound effects come together. Tom Crooijmans, RAI Association Chairman of the Motorcycles section: "We are proud of the strong cooperation between MOTORbeurs Utrecht and all motorcycle brands affiliated with the RAI Association. This year, for the second year in a row, we are taking another important step by opening MOTORbeurs Utrecht together. A message that symbolizes the shared passion we all have for motorcycles and mobility on two wheels." Rachel Jankowsky added, "Last year was a great success and we saw the value of bringing the entire industry together. The offering was complete and again this year we responded to our visitors' desire to be able to discover everything the 2025 motorcycle season has to offer under one roof and usher in the motorcycle season together."
Highest motorcycle sales of the century
Motorcycle enthusiasts will travel to Jaarbeurs next week to visit more than 325 exhibitors spread over six exhibition halls. The number of exhibitors has grown tremendously compared to last year. The great enthusiasm of exhibitors for MOTORbeurs Utrecht 2025 is not surprising because last year, according to figures from RAI Association, BOVAG and data bureau RDC, the industry recorded the highest number of motorcycle sales of this century. In 2024, 19,900 new motorcycles drove out of showrooms, and after the low of some 9,200 units in 2013, this was the eleventh year in a row in which sales figures rose. Moreover, there is now a record number of more than 825,000 motorcycles registered in the Netherlands, so as far as that is concerned, all signs are green for a successful MOTORbeurs Utrecht.
Plenty of experience at MOTORbeurs Utrecht
The fair offers a packed program with plenty of activities including the famous steep wall, the new Adventure Zone and the Bikers Battle - powered by All Brands United. The main attraction is located in the indoor area and is a spectacular Supermoto track where visitors can enjoy exciting races. Rachel Jankowsky: "Visitors can look forward to a spectacular fair full of experiences. With an almost sold-out exhibition floor, we are looking forward to four great days."
Primeurs to be seen for the first time in Benelux
At MOTORbeurs Utrecht, a number of brands affiliated with the All Brands United collective will present true firsts. A number of them can be seen for the first time in the Benelux.
Additional information opening Thursday, Feb. 20, 2025
- 9 a.m. Reception in the Press Room
- 09:15 a.m. joint reception MOTORbeurs Utrecht hall 7
- 09:30 Official opening including:
- Speech by Frits van Bruggen, chairman RAI Association and Jeroen van Hooff, CEO Royal Jaarbeurs
- Opening spectacle All Brands United
- Speech by Tom Crooijmans, chairman of section Motorbikes of RAI Association and Rachel Jankowsky, exhibition manager Royal Jaarbeurs
