MOTORbeurs Utrecht 2025 kicks off with spectacular opening in importer hall
MOTORbeurs Utrecht 2025 officially opened in Hall 7, where all major motorcycle brands jointly kicked off the event under the banner of All Brands United - an initiative of the importers affiliated with RAI Association. After a successful first edition in 2024, this importer collective continues to grow and set the tone once again with an impressive opening. This year, 16 importers with 26 brands will be present in Hall 7. The place where everything comes together: new models, firsts and a unique atmosphere.
A dynamic start took place in the importer hall, where motorcycles, accompanied by a light show and sound effects, came together. Tom Crooijmans, Chairman of the Motorbikes section at RAI Association, emphasizes the importance of this cooperation: "We are proud of the strong cooperation between all motorcycle brands within RAI Association and MOTORbeurs Utrecht. For the second year in a row, we are jointly opening the fair, symbolizing the shared passion for motorcycles and mobility on two wheels."
Hall 7: the heart of the motorcycle world
For the second year in a row, the leading motorcycle brands present themselves side by side on the exhibition floor, underlining the power of cooperation in the industry. In Hall 7, visitors will get a complete overview of the firsts, latest models, innovations and accessories. With an extensive lineup and joint presentation, this hall offers everything that will be on the market in 2025. The moped and scooter industry is also present in Hall 7, completing the offering.
Bikers Battle - powered by All Brands United
New this year is the Bikers Battle, a day-long competition in which visitors can test their knowledge and motorcycle skills on motorcycles made available by the importers. This event challenges participants in the areas of technique, safety and agility. There are great prizes to be won, also made possible by the importers. More information about this event can be found at Bikers Battle - Powered by All Brands United - MOTORbeurs Utrecht.
MOTORbeurs Utrecht 2025: the start of the new motorcycle season
From Thursday, February 20 through Sunday, February 23, Royal Jaarbeurs will once again be transformed into the largest motorcycle platform in the Netherlands. With more than 325 exhibitors spread over six exhibition halls. The number of exhibitors has grown enormously compared to last year. Visitors can look forward to a wide range of new and used bikes, an extensive program including stunt shows and the opportunity to take a free first motorcycle driving lesson at BOVAG 'Try the Bike'. For over 35 years, MOTORbeurs Utrecht has been the official kickoff of the motorcycle season and brings together enthusiasts, brands and experts under one roof.
