Cooperation All Brands United continues at MOTORbeurs Utrecht 2025

Signing Letter of Intent RAI Association
MOTORbeurs Utrecht
MOTORbeurs Utrecht
July 16, 2024
2 min

Utrecht, July 16, 2024 - Royal Jaarbeurs and RAI Association are once again joining forces and bringing all established motorcycle brands together at MOTORbeurs Utrecht 2025. This continues the positive trend, under the motto 'All Brands United'. Rachel Jankowsky, exhibition manager Royal Jaarbeurs: "Although the 2024 motorcycle season is in full swing, behind the scenes we are already working on the start of the 2025 motorcycle season. We are extremely pleased that the motorcycle brands affiliated with RAI Vereniging have indicated that they would like to be present again at the next edition of MOTORbeurs Utrecht. Last edition, we noticed that this completes the offer and allows us to respond to the wishes of our visitors." MOTORbeurs Utrecht will take place from Thursday, February 20 through Sunday, February 23, 2025 at Royal Jaarbeurs.

Royal Jaarbeurs and RAI Association join forces

Almost all importers of motorcycle brands were present again after a long time at the last edition of MOTORbeurs Utrecht, under the motto 'All Brands United'. For this collective cooperation, the importers joined forces through the RAI Association. Martijn van Eikenhorst, section manager Motorbikes at RAI Association: "We look back on a fruitful cooperation between MOTORbeurs Utrecht and the members of RAI Association. As pioneers of our industry, we stood side by side, united under the motto 'All Brands United'. At a time when the popularity of motorcycles continues to grow, it is very important that we act together and continue to bring mobility on two wheels to the attention of a wide audience. I am therefore again looking forward immensely to the upcoming edition."

Extra boost for Dutch motorcycle industry

The motorcycle brands are collectively fulfilling visitors' expectation to see all the 2025 model news together. This means that Aprilia, Benelli, CFMOTO, BMW Motorrad, Ducati, Energica, Harley-Davidson, Honda, Indian Motorcycle, Kawasaki, Kymco, Moto Guzzi, Moto Morini, Niu, Piaggio, QJMOTOR, Royal Enfield, Suzuki, Talaria, Triumph, Vespa and Yamaha, among others, will be present with their latest models.

On the photo from left to right: Niels van Egmond (BMW Motorrad ), Machiel Spiering (Piaggio Vespa B.V.), Janbart De Jong (Suzuki Motorcycles), Jan Ykema (MotoMondo), Theo Kruythof (Kawasaki Motors Europe N.V.), Jan Stevens (Honda Motor Europe Benelux Branch), robert van zalinge (Ducati North Europe), Martijn van Eikenhorst (RAI Vereniging / RAI Association), Viktor van Leeuwen (Jeegee Motors BV ), Ron Betist (Jeegee Motors BV), Mark Op de Beeck (Triumph Motorcycles Limited), Rachel Jankowsky (Royal Jaarbeurs), Mario Janssen (Yamaha Motor Europe N.V.) and Herman Mantel (Royal Jaarbeurs).