18 - 21 February 2027 | Jaarbeurs Utrecht
MOTORbeurs Utrecht 2027
From February 18–21, 2027, it’s all about motorcycles at MOTORbeurs Utrecht at the Royal Dutch Jaarbeurs. Tens of thousands of motorcycle enthusiasts will gather, ready to discover, experience, and buy.
The perfect opportunity to put your brand, products, and innovations in the spotlight.
A major platform for your brand
For over 40 years, MOTORbeurs Utrecht has been bringing motorcycle enthusiasts and brands together. From established names to ambitious newcomers: this is the place to showcase your brand, reach new customers, and capitalize on commercial opportunities.
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WHY PARTICIPATE IN MOTORBEURS UTRECHT?
MOTORbeurs Utrecht is the perfect opportunity to put your brand or product in high gear. Over four days, you’ll meet tens of thousands of motorcycle enthusiasts who don’t just look—they buy. VFrom new motorcycles to everything that makes their hearts beat faster. This is the place where passion, experience and business come together.
- Reach Your Target Audience
Connect directly with thousands of passionate motorcycle enthusiasts who are open to new brands and products. - Increase Your Chances of Making a Sale
Showcase your products to visitors and take advantage of the visitors’ research and purchasing phases. - Put your brand in the spotlight
Increase your visibility, introduce new products, and connect personally with potential buyers.
In short: get on, start your motorcycle and meet the community where everything revolves around two wheels!
THE RIGHT OPPORTUNITY FOR EVERYONE
OPPORTUNITIES & RATES
In combination with square footage, various options are available:
- Custom stand construction
- Uniform stand construction
- Sale of used motorcycles (special pricing with volume discount)
- Sponsorship activity
- Sponsorship terrace
- Promopoint
BOOTH CONSTRUCTION & PACKAGES
As a participant, you can choose to build your booth yourself, have it custom-built, or rent standardized booth construction from Jaarbeurs.
- Uniform stand construction
- Custom stand construction
- Market sTands
- Club stands
- Tourism Stand
- Participation package
Alpine Hearing Protection
"At MOTORbeurs Utrecht everyone comes together, this is exactly where we reach our target group. It is the biggest event for motorcycle enthusiasts and MOTORbeurs Utrecht helps us realize our goals."
MotoMondo
"The cooperation with the team of MOTORbeurs Utrecht is always very pleasant: they look at what is possible, instead of what is not possible."
Lowlands Biker Store
"We are a young company and with MOTORbeurs Utrecht we want to increase our brand awareness among motorcycling Holland."
Mosko Moto
"At MOTORbeurs Utrecht we can reach a lot of people at once. Visitors here can really experience our bags and clothing for themselves."
WE'RE HERE FOR YOU
A successful exhibition participation depends on setting clear objectives and proper preparation. Is the focus on generating new leads? Is relationship management important to your organization, or is brand awareness the main priority? We’re happy to work with you to determine how your business objectives can be best achieved.
Mark Rijkeboer
Account Manager
Schedule an appointment with Mark
Nick van den Berg
Account Manager
Schedule an appointment with Nick
